Travis Scott has officially unleashed his much-awaited single, *“4×4”*, and it’s already living up to the hype. Released on Friday, January 24, the track comes after a whirlwind of teasers, including its debut live performance atop Atlanta’s Mercedes-Benz Stadium and its stint as WWE Raw’s theme song.
But this isn’t just about the music. The Houston-born rapper is using *“4×4”* to give back, donating 100% of the proceeds from CD bundle sales and his exclusive LAFD merchandise collection to Direct Relief’s California Wildfire Response Fund. Fans eager to support can grab their gear from Travis Scott's official website.
The Buzz Behind "4×4"
“4×4”, produced by Tay Keith, is a fiery anthem that has been building anticipation for weeks. WWE Raw fans first heard the track when it was featured as the official theme song earlier this month. Scott then took the energy to the next level with a jaw-dropping performance during the halftime show at the College Football Playoff National Championship on January 20, where he performed a snippet of the song.
Unfortunately for Travis, his team of choice, Notre Dame, fell short against Ohio State, with the Buckeyes clinching the championship title in a 34–23 victory.
Travis Scott Balances Music and Philanthropy
While *“4×4”* dominates airwaves, Travis Scott is also making headlines for his charitable efforts. By dedicating all profits from his CD and merchandise sales to wildfire relief, he’s turning his passion into action, proving that music can make a difference.
A Sneak Peek at More Music?
The excitement doesn’t stop there. Travis Scott recently previewed another new track during a DJ set at a Paris nightclub while attending Paris Fashion Week. The rapper has been spotted hanging out with global icons like Pharrell and lighting up the nightlife scene overseas, further fueling speculation about what’s next for La Flame.
With *“4×4”* already creating waves, fans are eager to see what Travis has in store next. Ready to dive into the track? Stream it now and join the movement supporting a good cause.

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